24-hour crisis hotline 330.376.0040

our new brand

December 2013

Victim Assistance Program is very excited to introduce our new brand to the community!

 

VAP Log w. tag

 

As the winner of the 2013 WhiteSpace Create-A-Thon Extreme Brand Makeover, WhiteSpace Creative rounded up a team of artists and designers to rebrand Victim Assistance Program.

The concept for the design of our new logo portrays the power of conversation. It is what we do. “Tell me a little bit about what’s going on.”  That simple sentence allows our advocates to begin the process of helping victims navigate through what may be considered the worst experience of their lives.

From hardship to healing; our new tag line, we couldn’t have said it better ourselves.

Our new website is designed with victims in mind. It reminds us of Google, simple and to the point. When you experience a trauma, you are consistently searching for answers and insight. This sleek design gives victims and supporters just that, the answers you need without the fluff and confusion.

In addition to a great new e-news template, we also have newly branded social media sites. Take a peek… Facebook  Pinterest  LinkedIn YouTube.  Last but not least, we have 5 newly designed brochures which will be provided to victims and distributed throughout the community. If you are interested in obtaining brochures to be displayed in your offices, please contact us today to order our main brochure, violence brochure, coping with death brochure, theft brochure or other crimes brochure.

Finally, we are excited to update our “color.” As you often identify pink ribbons with breast cancer, red with AIDS awareness and purple with domestic violence, we hope you will soon identify the blue ribbon with victims’ rights. Victim Assistance Program believes blue is an appropiate color to represent our agency as that is why we were founded, to provide victims with a voice and to enhance their rights.

All and all, Victim Assistance Program has undergone an enormous amount of change this year. I hope you will embrace these changes as much as we have. Like you, we want nothing but the best for Summit County individuals affected by trauma and victimization.

 blue ribbon